For the first time in many years, the local Salvation Army’s “Red Shield Appeal” campaign is falling far short of its goal.
The target for 2001 has been set at the same amount as last year—$22,000—but only about $15,000 has been raised by the end of last month.
More than $23,000 had been raised by this point last year.
Capt. Eric Alcock, corps officer of the Salvation Army here, said Monday he’s “very concerned that unless the public rallies to the need, the shortfall may result in a reduction of Salvation Army services to the community.”
“Perhaps residents have been bombarded with too many requests from other groups, or perhaps May has been an unusually busy month for many supporters and they have forgotten to respond to our appeal,” he remarked.
But Capt. Alcock and his wife, Sylvia, are confident that once the community is aware of the situation, the shortfall will be recovered.
“If each business and individual who supported the Red Shield Appeal last year will try their best to contribute as much as they did last year, we will soon be on our way to reaching our target,” noted Capt. Alcock.
“The people of Fort Frances and the district have been very supportive and generous of our work in this community, and we believe their desire is to see our work continue,” he added.
The Salvation Army programs supported by the appeal include the food bank, emergency family services (meals, travel, accommodations, and financial counselling), and most recently, a youth program.
“We’re about to expand our services so we don’t want any downsizing there,” noted Capt. Alcock.
He urged residents and business who have not contributed through the canvassing or mail-in campaign to do so as quickly as possible. They can drop off or send their donation to The Salvation Army Red Shield Appeal, 316 Victoria Ave., Fort Frances, P9A 2C2.
The appeal—along with the Christmas kettle campaign—are the major fundraisers for the local Salvation Army throughout the year.
“Your donations will make it possible for us to continue to reach out and touch the lives of those who need a helping hand in our community and our district,” said Capt. Alcock.