Anti-spam complaints filed
TORONTO—More than 1,000 complaints have been filed since the new anti-spam law took effect Tuesday, says Manon Bombardier, the CRTC’s chief compliance and enforcement officer.
Hundreds of reports have been submitted daily at http://fightspam.gc.ca and investigators already are at work looking into whether companies have violated the new law, she noted.
“But really for us, the positive message is Canadians are seeing the importance of the legislation and they are reporting [spam] to the CRTC as the mechanism allows them to do,” she added.
“From what we’ve observed in social media, the reaction seems to be quite positive.”
The federal legislation requires that businesses get written or oral consent before they send e-mails or other digital messages to consumers.
Companies also must clearly identify themselves in each message and allow consumers to unsubscribe from digital mailings.
Bombardier cautioned that while she expects the law will reduce the amount of spam Canadians receive, it won’t keep their in-boxes clear.
“The legislation is seeking to strike a balance between the privacy of Canadians and the legitimate businesses that need to communicate with Canadians, so there are some exemptions in the rules,” she noted.
“People will continue to receive e-mails but hopefully only legitimate ones.”