“One coat, once, guaranteed” is the motto of Roger Greenhalgh since he became the distributor of a new sealant called “Lifetime.”
Currently the only Canadian distributor west of Sudbury to offer “Lifetime,” the Fort Frances man decided he had to be the one to introduce the sealant to the rest of the country after learning of it last year.
“When I first learned of it, I found it fascinating,” Greenhalgh enthused. “Now that I know more, I can talk about it all day!”
“Lifetime” is a silicon-based sealant used to protect concrete, brick, canvas, stucco, and any other porous material from the elements. The sealant keeps moisture out while letting the treated material breathe.
The only conditions that must be met during the application is that the material be “clean, dry and porous.”
Before being known as “Lifetime,” the sealant had been used for 40 years in the United States to treat restored buildings. But it only recently came to Canada, and that is where Greenhalgh stepped in.
The severe variation of climate in this area provides a suitable market for the sealant. Particularly good to protect driveways from salt in winter and docks from rot in the summer, Greenhalgh said “Lifetime” should fill a need in everyone’s seasonal preparations.
“I am hoping to inform the many fly-in resorts and lodge owners about ‘Lifetime’ . . . it could really save on the annual maintenance,” he stressed.
Greenhalgh admitted the price may be daunting to some.
“It costs two or three times as much as some of the other sealants out there but remember, ‘One coat, once, guaranteed,’” he pledged.
Greenhalgh next plans to focus his attention on educating the public about the product.
“Right now, I want people to get informed about ‘Lifetime’ so they can make the right choice when they go into a hardware store looking for a sealant that will work and last,” he noted.
Greenhalgh distributes “Lifetime” to North American Lumber in Fort Frances and Tompkins Hardware in Emo, as well as retail outlets in Thunder Bay, Keewatin, Red Lake, Gimli, Thompson, and Transcona.