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Edward Jones tops in investor satisfaction

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Edward Jones ranks highest in customer satisfaction with full-service investors in Canada, with top ratings from clients in five of six drivers that determine overall satisfaction, according to the J.D. Power and Associates 2006 Canadian Full Service Investor Satisfaction Study (SM).

In the inaugural survey, the firm received the highest factor ratings in convenience, account set-up and account offerings, investment advisor, investment performance, and account statement.

“I’m thrilled about our placement on the J.D. Power and Associates ranking,” said George Emes, a Fort Frances investment representative with Edward Jones.

“We are committed to providing the highest level of service to our clients,” he added. “Everything we do is focused on building and maintaining strong relationships.”

According to the study, satisfaction translates into advocacy—and Edward Jones has the highest percent of customers who definitely would recommend their firm.

Eighty-two percent of Edward Jones’ customers who rate the firm “outstanding” definitely will recommend their firm, the study concluded.

Furthermore, 53 percent also plan on increasing their investment with the firm over the next 12 months.

The study also found that when customers were asked to consider all aspects of their experience with their full-service investment firm, the role of the investment professional is the most important driver of satisfaction.

“Edward Jones has made strategic choices that have resulted in a firm that does business in a very different way,” Emes said.

“Our investment representatives meet face-to-face with our clients and build strong relationships from one-broker offices located in the communities where our clients live and work.”

The 2006 Canadian Full-Service Investor Satisfaction Study is based on responses from 5,190 investors who use full-service investment institutions.

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