Ads to be posted at U.S. border to help lure doctors to Ontario

TORONTO — Ads depicting express lanes for U.S. doctors who might want to come to Ontario will be unveiled next month at border crossings and U.S. airports.
The $850,000 campaign is aimed at bringing home Canadian-trained doctors living in the United States, as well as at doctors practising in other provinces and American doctors who may want a move north.

Provincial Liberal Laurel Broten says “there are lots of physicians who would like to practice in Ontario” and it is important to reach them.
Ads will be posted at airports in New York, Newark, Detroit and Cincinnati, plus Pearson International Airport’s terminal 3. They will also be posted near border crossings at Detroit, Buffalo and Niagara Falls.
In 2006, Ontario lost 57 doctors to the United States and in that same year, 52 returned, according to the Canadian Institute for Health Information.
Nationally in 2006, Canada lost 122 doctors to the U.S., but 160 returned. (Toronto Star)