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Canadians more digitally creative

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HALIFAX—Canadians are using a multitude of social media platforms to explore and expand expression, according to an expert, who says we’re more digitally creative than ever before.

Social media always has been about communication but it hasn’t always been about content creation, noted Sidneyeve Matrix, a media professor at Queen’s University in Kingston, Ont.

“That’s new. We’re using our phones to actually create original content for self-expression, for brand affiliations, to connect and communicate with people we care about,” Matrix said.

“Maybe it’s very obvious but it’s actually very new and exciting.”

Matrix was responding to a set of CBC research reports that looked at social media sites other than Facebook: Twitter, Instagram, Pinterest, Snapchat, and Reddit.

The results showed high numbers of people sharing content across all five platforms.

Content creation refers to activities such as posting a photo, uploading a video, and commenting on a news story.

The study on Twitter said 85 percent of its users are creating content online for others to consume while another report said 88 percent of Instagram users are content creators.

The reports also found that Pinterest, Instagram, and Snapchat users were more likely to be women.

“You hear the old truism that males are more visual than females,” said Matrix.

“But when you look at some of the more visual platforms here, you see that more women are using them than men.”

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