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Here’s a look at the best and the worst Super Bowl ads

NEW YORK — During advertising’s biggest showcase, tame humour and messages about social causes ruled the day. Slapstick humour, sexual innuendo and chest thumping patriotic messages were, for the most part, nowhere in sight. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend.

Humor, social messages proliferate at a tame Super Bowl

NEW YORK — This year’s Super Bowl ads ran the gamut from tame humour to ... tame messages about social causes.

After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.