NEW YORK — During advertising’s biggest showcase, tame humour and messages about social causes ruled the day. Slapstick humour, sexual innuendo and chest thumping patriotic messages were, for the most part, nowhere in sight. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend.
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NEW YORK — This year’s Super Bowl ads ran the gamut from tame humour to ... tame messages about social causes.
After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.
Two of Canada’s better-known rewards programs merge today as Shoppers Optimum and PC Plus become PC Optimum.
ABU DHABI, United Arab Emirates — DarkMatter, a growing cybersecurity company in the United Arab Emirates that’s recruited Western intelligence analysts, is stepping out of the shadows amid concerns by activists about its power and potential targets.
Vancouver-based Turquoise Hill Resources Ltd. was accused Wednesday by a Dutch non-profit of avoiding hundreds of millions of dollars in Canadian taxes through the use of tax havens.
Ontario's largest public-sector union wants to take the lead in repairing the relationship between Unifor and the Canadian Labour Congress after a recent spat over the right of workers to choose which union represents them.
Ontario’s largest public sector union wants to take the lead in repairing the relationship between Unifor and the Canadian Labour Congress after a recent spat over the right of workers to choose which union represents them.
WASHINGTON — The United States and Qatar have reached a deal to resolve a years-old quarrel over alleged airline subsidies, seven individuals familiar with the deal said Monday, as Qatar’s government works to defuse tensions with the Trump administration.
NEW YORK — After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favour of in-game stunts and ads that aim for the heart and in some cases even lower.
SAN FRANCISCO — A federal copyright board has raised the music streaming royalties for songwriters and music publishers by more than 40 per cent to narrow the financial divide separating them from recording labels.