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Humor, social messages proliferate at a tame Super Bowl

NEW YORK — This year’s Super Bowl ads ran the gamut from tame humour to ... tame messages about social causes.

After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.