The Great Ontario Salmon Hunt, the largest fishing derby in the world and one of the province’s major tourism events, has received $100,000 from the Ontario government to boost its development and marketing strength, Tourism minister Cam Jackson announced Saturday.
“Tourism is one of the fastest-growing industries in the world, and we are working to attract more visitors and create more jobs in our province through the promotion of local and regional events and attractions,” said Jackson.
“Ontario Tourism’s participation in marketing these regional events not only strengthens the image of Ontario but markets the province to Ontarians and the world.
“Increasing attendance at these events and festivals also helps to boost local and regional economies,” he added.
The “Great Ontario Salmon Hunt” will take place July 8-Aug. 26 in fishing areas located on Lake Ontario from Wellington to Niagara regions.
This year’s event is expected to attract 25,000-30,000 participants, including international fishers, angling for $1.3 million in prizes.
Major sponsors of the million-dollar derby include the Toronto Sportsmen’s Show and the Toronto Star.
This year, the tourism ministry will provide more than $600,00 in funding for Toronto festivals and events.
“Working in partnership with the tourism industry on development and marketing priorities is helping our event attract our biggest participation rate yet,” said tournament director Walter Oster.
“The tourism ministry’s marketing support for the ‘Great Ontario Salmon Hunt’ has helped us strengthen our advertising drive in the southern Ontario, New York, Michigan, and Pennsylvania markets,” he noted.
Ontario has made a four-year, $170-million commitment to market the province as a world-class, must-see travel destination.
This is the second year the tourism ministry has provided marketing and development sponsorship to the “Great Ontario Salmon Hunt.”
The tournament is among the growing number of Ontario events and festivals whose marketing efforts are supported by the Ontario Tourism Event Marketing Partnership (TEMP) program.
A program of the ministry’s Ontario Tourism Marketing Partnership Corp., TEMP is targeted directly at assisting local organizers to market their events and festivals.
The program helps showcase the province to Ontario and to the world, using the “Ontario: More to discover” brand.