A partnership announced last Wednesday (Jan. 11) will boost Ontario’s forest industry and help strengthen the provincial economy.
The Ontario Forest Industries Association is the first participant in “Ontario Wood,” a new program designed to expand markets for Ontario wood products.
The program encourages Ontarians to buy local when choosing wood products.
In October, Ontario began licensing wood producers to use the “Ontario Wood” logo on their products.
Wood used in a product associated with the logo must come from tree species that are indigenous or commercially grown in Ontario.
The OFIA is the first licensed user of the new logo.
“Ontario Wood” is part of the government’s plan to create jobs and strengthen the provincial economy.
“We welcome the OFIA’s support for the ‘Ontario Wood’ program,” said Natural Resources minister Michael Gravelle.
“By working together with industry, we are making it easier for consumers to choose made-in-Ontario wood, supporting our forest industry and our economy,” he noted.
“We, in the OFIA, are happy to be the first licensed user of the new ‘Ontario Wood’ logo,” said OFIA president and CEO Jamie Lim.
“It is great to have the government supporting Ontario’s forest sector and its products in this way.
“We believe that given the choice, Ontario consumers will choose to buy local products and support the 200,000 people across the province who work in our industry,” Lim added.
Ontario’s wood is some of the most highly-valued and high-quality wood in the world.
The “Ontario Wood” logo was developed in collaboration with a range of wood industry producers and manufacturers.
Ontario’s wood industry helps to support roughly 200,000 jobs in more than 260 communities across the province.
Ontario is the first province to introduce a brand for locally-produced wood products.