TORONTO—Readers appreciate good content and always will pay for newspapers, but only the strongest brands will survive the decades ahead by adapting with the times and giving people what they want, Thomson Reuters deputy chairman Geoffrey Beattie said yesterday.
The newspaper industry needn’t worry about a future when readers demand free content because people value a good product and the relationship they build with a brand, Beattie told an audience at a joint conference of the Canadian Newspaper Association and the Canadian Community Newspapers Association.