Monday, May 21, 2012

Recruitment

I think Fort Frances is well positioned to make significant headway with their recruitment efforts; a focus on the relationship with NOSM and the community/hospital is key. The third year medical students and visiting residents are going to provide the most valuable marketing and networking for you; treat them well. They are our future physicians. In the shorter run use some of those community funds to create an incentive package that leverages exisiting ministry dollars to ensure your resources are not quickly depleted. And create a stand alone physician recruitment web page with links to the city site to market them are key.

Look to other community models so you don't have to recreate the wheel; and designate/hire one key person (local/there 24/7) to coordinate the effort and manage the process and you'll get there. Your recruitment efforts just need a little tweaking; hire the key person to be the consistent (warm/fuzzy) face of your recruitment efforts and you'll see success. All the pieces are there, just put them together.

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