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Earlier start to Christmas season

When I first began selling advertising at the newspaper in the early 1970s, the Christmas selling season did not begin until the day after Remembrance Day.

On Remembrance Day, the stores all were closed and the staffs attended the service at the cenotaph. In the afternoon, they returned to the stores and decorated for Christmas.

The newspaper would produce a special edition on the Tuesday prior to the Santa Claus parade that coincided with the U.S. Thanksgiving weekend. The merchants went all out to attract customers to their stores on this side of the border.

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