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Don’t rush Christmas season

It is a magical transformation. One day our stores are dressed in Remembrance. The next day stores metamorphoses to Christmas.

Garlands and lights surround windows. Christmas banners hang from ceilings directing shoppers to Christmas specials. Christmas music plays in the background.

Suddenly Christmas bazaars and teas are flourishing throughout the community.

At the newspaper, we began seeing bookings for Christmas flyers early in September. Retailers had begun planning for Christmas 2014 shortly after the Christmas selling season had ended in 2013.

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