NEW YORK — During advertising’s biggest showcase, tame humour and messages about social causes ruled the day. Slapstick humour, sexual innuendo and chest thumping patriotic messages were, for the most part, nowhere in sight. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend.
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By Mae Anderson The Associated Press
NEW YORK — This year’s Super Bowl ads ran the gamut from tame humour to ... tame messages about social causes.
After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.
NEW YORK — After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favour of in-game stunts and ads that aim for the heart and in some cases even lower.
NEW YORK — Messages about America, inclusiveness ‚Äî and, yes, even “four years of awful hair” ‚Äî kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humour for those who weren’t into the politics.
NEW YORK — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which though it’s not confirmed she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play for attention this year.
NEW YORK — Does your home really need a “smart speaker” that can answer questions, call you an Uber, turn off the lights or play music when you ask? You may be about to find out.
NEW YORK Wal-Mart Stores says it is offering most of the same Black Friday “doorbuster” deals online and in stores for the first time and giving online shoppers an early jump on the sales.
NEW YORK It’s as red as Santa’s suit, a poinsettia or your neighbour’s ugly Christmas sweater. Yet Starbucks’ stark new holiday coffee cup has set off complaints that the chain is making war on Christmas.