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Mae Anderson

Bud Light, Amazon among ad winners

NEW YORK—This year, some of the Super Bowl ads that grabbed the greatest buzz were surprises—like Bud Light's “Game of Thrones” teaser.

Other crowd-pleasers focused on humour, such as Amazon's take on celebrity product testers.

While the New England Patriots bested the L.A. Rams yesterday in Atlanta during Super Bowl 53, brands also were winning and losing off the field.

Olympics offers showcase for new technology

Besides dazzling feats of athleticism, dazzling new technologies will be on display at the Olympics.

About 217 million viewers in the U.S. alone tuned in to the London Olympics four years ago, making it the most watched TV event in history.

The television audience is expected to increase for the Rio Olympics, which formally open Friday.